Selecting keywords
If you have a website that is not performing well it is possible that you have selected keywords or phrases that are too general.
When you choose an all-encompassing keyword or phrase you have to understand there is significant competition for the same broad term.
To set your website apart you may need to look into the possibility of become much more specific about describing your product in keyword phrasing. For instance if you sell sweatshirts, you may want to choose more specific phrasing than simply ‘sweatshirts’. You might improve your site rankings by using terms such as ‘sports theme sweatshirts’ or ‘sports theme apparel’ or even go so far as to name individual sports teams as part of you keyword options.
By checking out the online competition you have a greater opportunity to see how you can set yourself apart and be unique in competitive online marketing.
Keywords that your competition is targeting
Did you know you can actually observe the keywords and phrases your competition is targeting? In order to take a look at the html language of any webpage that contains this information simply click on ‘view’ from the top menu of your browser and then the ‘source’ link from the drop down menu. This brings up the page in complete html language and will list the keywords that webpage is targeting. Don’t be surprised to find some words spelled incorrectly. The reason for misspelled words in the keyword directory is that not everyone will type in the correct spelling of words. By listing incorrect spellings in your html your site provides an invisible link to common misspellings when a search engine is used.
The right list of keywords and phrases
When developing a list of keywords or phrases to add to your webpage make sure to use words that actually pertain to your site. If you include words that have no discernible link to your products or services this may be considered a spamming technique and your positive site ranking may be penalized.
Your website is about more than simply the words your visitors will read.
In a very real way each page provides two sets of information. The first information is the one viewed by online visitors and it should be optimized for their specific needs and to fulfil the need for information about your products or services. The second information is in the HTML language that is read by search engines to determine your rankings. If you ignore the second page you have lost a significant battle in the war of SEO and online marketing.
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